INTERNATIONAL SERVICES MARKETING : NEW TRENDS AND UPDATED TERMINOLOGY
Kategori
Stok Kodu
GHMPQ239
Editör
Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci
Yayın Yılı
2017
Baskı No
1
Boyut
16 x 24
Sayfa Sayısı
476
Kâğıt Türü
2. Hamur
Barkod
9786059440707
Örnek
Gönderilmez
Fiyat
120,00 TL + KDV
%55
120,00 TL
54,00 TL
This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader.
It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title.
I am happy to forward advanced topics of "Services Marketing” for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.
